Press Release Summary = Adam Rubins, former Marketing Director EMEA, joins Way To Blue, the UK\'s leading consumer digital press and promotions agency.
Press Release Body = Way To Blue, the UK's leading consumer digital press and promotions agency, is delighted to announce the appointment of a new Director, Adam Rubins.
Adam comes to us from Buena Vista International where he was Marketing Director EMEA. In Adam's 10 years at BVI his core focus lay in creative communications strategies, promotional deals and driving digital media strategy for the Walt Disney Company.
Adam has been a pivotal player in groundbreaking marketing campaigns in 17 out of the top 40 highest grossing international movies of all time, such as Finding Nemo, the number one movie of 2003, Pirates of the Caribbean, the number one live action movie of 2003 and Bruce Almighty, the number one comedy of 2003. In 2005, he decided to embark on a personal goal, visiting 18 countries in 5 continents.
Commenting on Adam\'s appointment, WTB founder, Olly Swanton, said: \"After his world tour, we are proud Adam has made it to Way To Blue. We are looking forward to utilizing his incredible experience and wealth of knowledge as we continue to create and maximize online opportunities for our growing international client list."
Adam said: \"I am delighted to join Way to Blue. In the face of media saturation and proliferation, this company offers a cutting edge and innovative solution which benefits marketers in their quest to showcase compelling content."
Adam\'s appointment follows on from the success of campaigns for Way To Blue clients such as Paramount (Dreamgirls) Channel 4 (Wedding Belles) and Capcom (Lost Planet), and expanding teams in Italy, Russia, France, Germany and Spain.
Major upcoming projects for summer 2007 include Spiderman 3, Transformers and Shrek 3.
For further press information including a full CV, images or company information please contact Charlotte@waytoblue.com on 0207 749 8444.
Web Site = http://www.waytoblue.com
Contact Details = Charlotte Clark Charlotte@waytoblue.com Way To Blue 65 Rivington Street, London, EC2A 3QQ 0207 749 8444.
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